How To Use And ADA Inspection Report To Help Attract More Disabled And Senior Customers
Nearly 25 years ago the US Congress passed the Americans with Disabilities Act (ADA) which was designed to make all public areas accessible by all people regardless of their ability to walk. It turned out to be far more encompassing and included nearly every different type of disability possible plus covered more than just publicly accessible areas as well. All public transportation was required to provide services for the disabled and employers were also required to provide access to jobs for those otherwise qualified for that job, unless accommodation was too expensive or extensive.
Now There Are Businesses The Seek Out The Disabled As Valuable Customers
If would have been difficult for any one company, or even an entire industry, to target disabled or elderly customers in the past. This was because of the extensive network of transportation and other amenities that were required to be put in place to make many cities or municipalities disability friendly.
However, now that the public transportation, most sidewalk areas, public restrooms, building entrances, elevators and even restaurants have been remodeled to accept wheelchairs, walkers and those that can’t climb stairs, it’s possible for any business to target the buying power of the disabled and the elderly.
There are even seminars produced to show businesses how to engage consumers of all abilities. Since many people that have disabilities still love to visit museums, casinos, bars, restaurants and other recreational types of facilities, many wise entrepreneurs seek out their business. One way to better understand their needs is to get an ADA inspection report done on your premises so that you know what problems the disabled are plagued by and how to fix them.
There is a common misconception that everyone with a disability uses a wheelchair and the statistics show the number is closer to 5% to 10% instead. In fact, a high number of people that are living with a disability have hidden problems that are not immediately obvious. These people still may need special help with certain things that a top quality customer service team could easily handle and an ADA inspection report may easily expose for the business owner looking for customers.
People With Disabilities Are The Largest Minority Group In The US
By paying special attention to each customer’s needs you can help those that are disabled feel comfortable asking for help. There are special awareness classes available to help your sales and service people spot certain types of disabilities, or spot a person that is reluctant to ask a question when they’re in need of help.
By having well-trained customers service personnel plus advertising to the elderly and disabled, you can increase your bottom line and provide a valuable service to the community. Some restaurants have found that by having an afternoon light plate special from 2PM to 5PM daily they can fill their store full of happy seniors that don’t especially have large appetites, but that enjoy the food. Plus that time period completely avoids both the lunch and dinner crowd so it’s win for the seniors and the restaurant as well.
There are a lot of examples of ways to increase your business among the elderly and disabled, from having better service, discount prices, better amenities and paying attention to their needs. There are fee seminars nationwide on catering to the disabled to help educate workers and give business owners more ideas on how to attract these customers.